Mission 2.0
Campaign for an updated mission from Morningstar
Financial institutions and individual investors alike rely on Morningstar research and insights to make informed investment decisions. To reaffirm their commitment to investors, the leading investment research firm updated their mission to “Empowering Investor Success”. A suite of digital ephemera centered on the idea of illumination and new possibilities was created to accompany the campaign.
At the launch of the new mission, screensavers were pushed simultaneously to over 6,000 employee workstations worldwide. In global offices from London to Shenzhen, digital signage systems powered by Scala displayed the motion graphic companion piece in multiple languages. And smartphone wallpapers were made available for download to employees and clients.
Brand Identity
Campaign
Digital Design
Motion Graphics